Privacy Policy
Last updated: September 1, 2026
Marie Helsinki operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Services”).
Marie Helsinki is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us.
If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using any of our Services, you acknowledge that you have read and understood this Privacy Policy and how your personal information may be collected, used, and disclosed as described below.
Personal Information We Collect
When we use the term “personal information,” we mean information that identifies you, relates to you, or can reasonably be associated with you or another individual.
Personal information does not include information that has been anonymized or made sufficiently de-identified so that it can no longer reasonably be used to identify you.
Depending on how you interact with our Services, your location, and applicable law, we may collect or process the following categories of personal information:
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Contact information, including your name, billing address, shipping address, telephone number, and email address.
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Payment and financial information, including payment card details, bank account information, transaction information, payment details, and other information required to process or verify payments. Payment information may be processed securely by third-party payment providers.
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Account information, including your username, password, preferences, and settings, where applicable.
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Transaction information, including the products you view, add to your cart, purchase, return, exchange, or cancel, as well as your previous transactions.
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Communications with us, including information you provide when contacting our customer service team or submitting an inquiry.
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Device information, including information about your device, browser, internet connection, IP address, and other online identifiers.
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Usage information, including information about how, when, and where you interact with or navigate through our Services.
Sources of Personal Information
We may collect personal information from the following sources:
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Directly from you, including when you create an account, visit or use our Services, make a purchase, contact us, or otherwise provide information to us.
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Automatically through our Services, including information collected from your device when you browse our website or use our Services, including through cookies and similar technologies.
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From our service providers, including companies that provide technology, payment processing, analytics, customer support, hosting, shipping, or other services on our behalf.
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From Shopify Partners or other third parties, where permitted by applicable law.
How We Use Your Personal Information
Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:
Providing, Improving, and Personalizing Our Services
We use your personal information to provide and improve our Services, including to process payments, fulfill and deliver orders, manage your account, process returns and exchanges, provide customer support, remember your preferences, communicate with you about your orders, and provide a personalized shopping experience.
We may also use your information to recommend products or services that may be relevant to your interests and to improve the functionality, performance, and overall experience of our website.
Marketing and Advertising
Where permitted by applicable law and, where required, with your consent, we may use your personal information to send marketing, advertising, and promotional communications by email or other communication channels.
We may also use information about your previous purchases, browsing activity, or interactions with our Services to provide relevant advertising and promotional content.
You may opt out of marketing communications at any time by using the unsubscribe option included in our marketing emails or by contacting us.
Security and Fraud Prevention
We may use your personal information to verify accounts, process payments securely, detect and prevent fraudulent, illegal, harmful, or unauthorized activity, protect the security of our Services, and investigate potential violations of our terms or policies.
If you create an account with us, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other account information with anyone else.
Communicating With You
We may use your personal information to provide customer support, respond to your questions and requests, communicate with you about your orders, and maintain our customer relationship.
Legal and Compliance Purposes
We may use your personal information to comply with applicable laws and regulations, respond to lawful requests from authorities, participate in legal proceedings, resolve disputes, enforce our terms and policies, and protect our legal rights.
How We Share Your Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy.
These circumstances may include:
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Shopify and service providers, including companies that provide payment processing, information technology, data analytics, customer support, cloud storage, order fulfillment, shipping, and other services on our behalf.
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Business and marketing partners, where permitted by applicable law, to provide marketing and advertising services. These partners may process information according to their own privacy policies.
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Third parties at your direction or with your consent, such as when you request that we share information to facilitate shipping, payment processing, social media features, or other integrations.
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Our affiliates and business partners, where necessary to operate and improve our business.
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Business transactions, such as a merger, acquisition, restructuring, sale of assets, or bankruptcy.
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Legal and regulatory authorities, where required or permitted by applicable law, including to comply with legal requests, court orders, or other lawful processes, or to protect our rights and the rights of our customers or others.
Our Relationship With Shopify
Our Services are hosted by Shopify, which collects and processes personal information relating to your use of the Services in order to provide and improve its platform.
Information you submit through our Services may be processed by Shopify and by third-party service providers located in countries other than your country of residence, where necessary to provide and improve the Services.
We may also use certain Shopify features and services that use information relating to your interactions with our store, Shopify, and other Shopify merchants to help us operate, protect, improve, and grow our business.
Shopify may process personal information in accordance with its own privacy policies and applicable laws.
For more information about how Shopify handles personal information, please review Shopify’s privacy information:
You can also learn more about Shopify’s privacy practices and available privacy choices at:
Third-Party Websites and Links
Our Services may contain links to websites or online platforms operated by third parties.
If you follow a link to a website that we do not operate or control, we recommend that you review that website’s privacy policy, security practices, and terms of service.
We are not responsible for the privacy, security, or content of third-party websites, including the accuracy or reliability of information provided on those websites.
The inclusion of a third-party link on our website does not necessarily mean that we endorse the website, its content, or its operators.
Children's Privacy
Our Services are not intended for children.
We do not knowingly collect personal information from children where prohibited by applicable law.
If you are a parent or legal guardian and believe that a child has provided us with personal information, please contact us using the information provided below so that we can review and, where appropriate, delete the information.
Data Security and Retention
We take reasonable measures to protect your personal information. However, no security system is completely secure, and we cannot guarantee the absolute security of your information.
The length of time we retain your personal information depends on several factors, including whether we need the information to provide our Services, maintain your account, process transactions, comply with legal obligations, resolve disputes, or enforce our agreements and policies.
When your personal information is no longer required for these purposes, we may delete or anonymize it in accordance with applicable law.
Your Rights and Choices
Depending on where you live, you may have certain rights regarding your personal information. These rights may include:
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Right of access: You may have the right to request access to the personal information we hold about you.
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Right to deletion: You may have the right to request that we delete your personal information, subject to applicable legal exceptions.
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Right to correction: You may have the right to request that inaccurate or incomplete personal information be corrected.
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Right to data portability: In certain circumstances, you may have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format and request that it be transferred to another organization.
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Right to object or restrict processing: Depending on the circumstances, you may have the right to object to or request restriction of certain processing of your personal information.
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Right to withdraw consent: Where we process your personal information based on your consent, you may withdraw that consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out before your withdrawal.
Marketing Preferences
You can unsubscribe from promotional emails at any time by clicking the unsubscribe link included in our marketing communications.
Even if you opt out of marketing communications, we may still send you non-promotional communications relating to your orders, account, transactions, or other necessary customer service matters.
If you are located in the European Economic Area (EEA) or the United Kingdom, you may have additional rights under applicable data protection laws.
To exercise your rights, please contact us using the contact details provided below.
We may need to verify your identity before processing certain requests, as permitted or required by applicable law.
We will respond to valid requests within the timeframes required by applicable law.
Complaints
If you have concerns about how we process your personal information, please contact us first using the details below so that we can try to resolve your concern.
If you are located in the European Economic Area, you may also have the right to lodge a complaint with your local data protection authority.
You can find information about European data protection authorities through the European Data Protection Board:
European Data Protection Board
International Data Transfers
Your personal information may be transferred to, stored, or processed in countries outside your country of residence.
Where personal information is transferred outside the European Economic Area or the United Kingdom, we will use appropriate safeguards as required by applicable data protection laws, such as approved contractual safeguards or transfers to countries recognized as providing an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, legal requirements, or regulatory obligations.
When we make changes, we will publish the updated Privacy Policy on this page and update the “Last updated” date at the top of this policy.
We encourage you to review this Privacy Policy periodically to stay informed about how we handle your personal information.
Contact Us
If you have any questions about this Privacy Policy, our privacy practices, or your personal information rights, please contact us:
Marie Helsinki
Email: Mariehelsinki10@gmail.com
Address: Às Oito, Santa Bárbara, Angra do Heroísmo, 13, Angra do Heroísmo, 9700-474, Azores, Portugal
We aim to respond to privacy-related inquiries within 1–2 business days, where reasonably possible.
Where required by applicable data protection law, the relevant legal entity responsible for processing your personal information will act as the data controller.